As Creative Lead, I worked with The Lesbian and Gay Community Services Center on a full rebrand of their Cycle for the Cause fundraising event. The fundraiser has a long history and a loyal rider base, so the design needed to honor that legacy while feeling fresh and genuinely aligned with the LGBTQ+ community it serves. I developed a full brand identity system, including brand guidelines, a logo suite, and social graphics and participant recruitment assets built to support a fundraiser that raises up to $2 million annually.

The work extended into fundraiser-specific deliverables, including social templates, motion graphics, reel borders, and fundraising support materials, all packaged so the team could keep using them long after the engagement wrapped. The goal was a visual presence strong enough to bring back longtime riders and attract new ones, season after season.

This project was completed in partnership with Neta Collab.