As Creative Lead, I worked with Free Press and Free Press Action, a national media and democracy advocacy organization, to address a fragmented brand identity across their social platforms: their content lacked a consistent design and creative framework. I led the refreshed creative direction for their social platforms, building a unified look and feel for content graphics and videos, and developing templates that their team could actually use. These creative updates increase brand recognition and validity, and the amount of on-brand content Free Press can produce each week that matches the organization’s editorial and informative tone.

Beyond social, I designed report covers, including the Complicit cover and visual report graphics, bringing clarity and boldness to complex, politically charged subject matter. The role required close collaboration across teams on strategy, timelines, and brand consistency, all while keeping pace with the fast news cycle.

This project was completed in partnership with Neta Collab.