Alexis came to me needing a personal brand that actually felt like her. Her existing branding didn’t reflect her personality or the community she was building online, so the work focused on developing a creative identity that was warm, distinct, and built to last across every platform she shows up on.

The deliverables included a full brand guide with font combinations, a custom color palette, icon designs, patterns, and paper textures for use across social and digital touchpoints. From there, I built out a Canva template system covering social graphics, LinkedIn banners, and a portfolio deck — all designed to be easy for Alexis to use and keep consistent on her own going forward.