As the client and creative lead, I worked with Tapestry Health, a Western Massachusetts-based organization that provides sexual and reproductive health, harm reduction, and WIC services to underserved communities. Tapestry needed a consistent creative presence across multiple programs and audiences, so the work focused on refreshing their visual identity and building out the creative infrastructure to support everything from day-to-day social content to full campaign launches to printed signage for their 16 locations.

During the ongoing partnership I created, a brand refresh with updated guidelines and reusable templates; an STI awareness campaign creative, including ad graphics, a landing page, and a billboard; educational carousel graphics on harm reduction and reproductive health topics; and over two years of paid advertising across Meta, Google, Spotify, and Grindr. That ad work generated 14.5 million impressions and 77,000 clicks, driving service inquiries.

I also designed event and print materials for their annual fundraising gala, including an impact video (below) screened live at the event.

This project was completed in partnership with Neta Collab.